STORY STREET MARKET RESEARCH
What's your story?
Story Street Research, in Boston, MA is a group of strategic insight leaders and focus group moderators who believe that forging deeper consumer connections across all cultures leads to more meaningful brand experiences. Story Street Research understands the power of brands and our approach to research gives us a unique ability to unlock human truths and uncover new ideas for driving growth.
OUR SERVICES
Story Street Research thought-leaders enter the role with a passion and have a successful track record designing and executing creative, effective front-end innovation and qualitative-based research strategies that communicate the personal and emotional aspects of the consumer product experience.
Innovative Brand Strategies
We connect with a broad spectrum of people and personalities and have a high degree of human empathy so people want to share with us. We have the ability to solve deep marketing problems by surfacing new insights and turning them into effective strategic recommendations. We gain a profound understanding of the person behind your target to help develop relevant communication.
Qualitative Services
Story Street Research offers qualitative research methodologies that can be utilized either as an exploratory technique, to provide the context for a more structured quantitative analysis, or as an in-depth research technique that focuses on particular areas identified as important by previous research. Story Street’s experienced moderators have expertise that reaches across a range of categories and brands. We use methodologies that include focus groups, in-depth interviews, usability studies, and online communities.
Creating Meaningful Brands
We help you determine your brand’s emotional connection and functional strength in order to identify product and communication opportunities. We explore the complex consumer mindset in order to build brand awareness that ultimately leads to purchase.
Client list available upon request.
JULIE B. ALTMAN, Ph.D.
Story Street Research
Founder
Julie Altman is an accomplished market researcher with 15 years experience. She specializes in qualitative research for diverse industries, including retail, automotive, CPG (consumer packaged goods), food & beverage, B2B, advertising, package design, beauty, healthcare, technology, and real estate.
Her consumer markets include adults, seniors, children, executives, and medical professionals. As a skilled focus group moderator, she uses both traditional and innovative research tools and techniques.
Julie develops critical respondent trust where engaging and thought-provoking discussions are facilitated. She has an expertise in discovering the story and revealing key insights that lead to recommendations for actionable marketing plans.
Julie holds a Master of Education in Educational Psychology from Harvard University and Doctorate of Philosophy in History from Columbia University.
JODI SLATER
Story Street Research
Customer Experience Strategist
Jodi Slater has more than 25 years experience as a customer experience practitioner, executive, and strategist. She has worked with clients across multiple industries to help them optimize how they interact with customers to drive loyalty, satisfaction, engagement, and increased profitability.
In her work with clients, she has developed an interdisciplinary approach to Customer Experience strategy that integrates elements of business strategy, interaction design, emerging technology, and human factors. She developed a Customer Experience Diagnostic to help clients evaluate and optimize the
way they interact with customers, including identifying which interfaces are underperforming relative to customer expectations and benchmarking the performance of the interface system against its peers.
Jodi holds a Master of Science in Interaction Design from Carnegie Mellon University.
GINA BRUNETTI BSN, CCRN, PHRN
Story Street Research
Medical Thought Leader
Gina Brunetti has more than 25 years experience in healthcare. She is a medical professional with expertise in emergency care, critical care, trauma and pre-hospital nursing. She also has a background in medical sales and marketing, business development processes and experience directing programs and projects.
Gina brings her extensive healthcare experience and compassion to qualitative research with a particular interest in patient care and healthcare technologies.
Her certifications include: Advanced Cardiac Life Support, Pediatric Advanced Life Support, FEMA and Hazmat Certifications.
She is also a trainer in Diabetes Self-Management Techniques (DSMT).
Gina holds a BS in Nursing from Allentown College, St. Francis de Sales
CONTACT US
We’d like to hear your story.